ADAM PALCZEWSKI has over 18 years of experience in various commercial leadership roles on Ad-Tech, agency and client side and provides consulting services around:

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As Director of Services EMEA & APAC at Smartly.io, one of the most innovative Ad-Tech companies, Adam is responsible for leading the Managed Services (Ad buying) and Creative Services across EMEA & APAC, focusing on business growth across the regions ensuring best in class service is delivered to some of the world's most amazing brands.

Adam's client-side experience (Philips, Very Group) includes P&L media investment responsibility, running global eCommerce trading and media activation teams, defining and rolling out global media strategy, driving digital transformation projects, fostering innovation and managing partnerships with platforms such as Google, Facebook, Amazon and others.

On the agency side, Adam has a P&L commercial responsibility experience in running large teams for WPP’s Mindshare, Publicis Groupe’ Zenith & Performics working with a variety of clients including Credit Suisse, Unilever, Nestle, Ford Europe, JLR, GSK, and others.

Throughout his career, Adam also served on various advisory boards (including prestigious Microsoft Global Advertising Advisory Board), worked with many innovative startups (IndaHash) as a mentor and spoke at various industry conferences.

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SKILLS: growing sales and brand building, growing enterprise services, stakeholder and team management, media & marketing strategy, planning and buying, performance marketing (display, programmatic, search, social, Amazon media, SEO), building in-house hubs, leading agency and media partnerships, creative strategy & excellence

JUDGE: Accenture Tech Innovation Awards 2018, DMA Awards 2017 & DMA Awards 2020

CONTRIBUTOR: Expert contributor to “Marketing on Amazon in 2020” a report by INNOVELL https://www.innovell.com/amazon-marketing